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Most realtor associations or multiple listing services will often offer up to two different IDX options to their members; IDX search results in "smart frames" and/or an IDX data-feed via FTP. IDX Smart FramesIDX smart framing lets you offer MLS IDX searching to your website visitors, delivering the MLS search results and listing details directly from the MLS board's databases or from an MLS aggregator that has an agreement with the MLS to provide this service.
When a visitor submits an MLS search on your website using smart frames, the results are pulled directly from the MLS IDX service. Fortunately, most framed IDX listing details will not show the contact information for the listing agent, rather a statement like "Courtesy of Joe Realtor of Joe Realtor Realty", making you the first contact when a customer inquires about a listing. Nice!
Dreamscape Multimedia can help your real estate association or real estate broker implement IDX smart frames to show property listings from almost any MLS. IDX framing is often the easiest and most affordable way to show MLS property listings on your website. Advantages- Real estate listings are always fresh. IDX search results are often updated several times per day.
- Little setup time or cost to implement.
- Already designed and developed by the MLS.
Disadvantages- Not often customizable.
- Can be difficult to use.
| | IDX Data Feed via FTPAn "IDX data feed" is a techie way of saying your MLS will provide you (or your web developer) FTP access to download raw IDX data from the MLS. This usually means you need to pay to have the IDX solution developed to display the real estate listings (like Real MLS Pro), or you simply need to subscribe to a service that already has the IDX developed (like Real MLS Pro.) Advantages- Extremely customizable.
- Often a better appearance and easier to use.
- Offers high functionality and vast options.
Disadvantages- IDX results may not be updated as often.
- Might have a longer setup time.
- Might require a larger investment to set up.
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Regardless of the path you choose, Real MLS Pro and the Dreamscape Multimedia team can assist you in getting MLS real estate listings onto your website—a powerful real estate sales tool with a very quick return on investment! Contact us today to get started.
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